[Weight Loss Success Story] A Weight Scale at the Bus Stop

Here's a woman sitting at a bus stop in the Netherlands. Her weight shows up for all to see (in kilograms). She's sitting on a weight scale.

The bus stop weight scale is part of an ad campaign by a fitness gym called Fitness First. They want to shame people into joining their gym. This takes the cake. What nifty advertising ideas will we see next?

via Gizmodo

source : http://log.viva.co.id, http://slideshare.net, http://weight-loss-story.blogspot.com

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